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Imagine earning valuable rewards on your single biggest monthly bill. For millions, that expense is housing. Until now, turning a rent or mortgage payment into points seemed like a distant dream. Payment into points seemed like a distant dream.
That reality is changing. A major program is undergoing its most ambitious expansion. This shift is set to reshape how we think about everyday spending.
We are breaking down this transformative announcement. This guide covers the strategic evolution, including the introduction of multiple card tiers. These options are designed to serve members at different financial stages.
A significant funding round, valuing the company at over $10 billion, fuels this growth. This positions the brand to revolutionize earnings across the entire housing ecosystem.
This is more than just new products. It’s a fundamental shift in how value is accumulated from rent, mortgage payments, and other housing costs. We provide transparent insights so you can understand the impact on your strategy.
Key Takeaways
- A major rewards program is expanding to include earning on mortgage payments.
- The expansion includes the launch of several new credit card options.
- This change represents a significant shift in the rewards landscape.
- The company secured substantial new funding to support this growth.
- The program aims to cover a broader range of housing-related expenses.
- Our guide offers clear analysis for both current and prospective members.
Introduction to the Bilt Credit Card Overhaul
Member-driven innovation is fueling the next phase of growth in the housing rewards space. We’re witnessing a strategic expansion that responds directly to community needs and market opportunities.

Background and Recent Developments
The company secured $250 million in new funding, valuing it at $10.75 billion. This round was led by General Catalyst and GID, with strategic investment from United Wholesale Mortgage.
| Financial Metric | Amount | Strategic Significance |
|---|---|---|
| Recent Funding Round | $250 Million | Enables ambitious expansion plans |
| Company Valuation | $10.75 Billion | Establishes major industry presence |
| Projected Revenue (Q1 2026) | $1 Billion | Signals rapid market acceptance |
Setting the Stage for a Mortgage Points Revolution
Earlier in 2025, the program surveyed tens of thousands of members about desired features. This member-first approach informs the current transformation.
Over 85% of members use the platform without holding the original credit card. This demonstrates the evolution into a comprehensive housing ecosystem. The stage is set for significant industry impact.
Bilt’s Three New Cards Launch: Mortgage Points Revolution
Consumer input has directly shaped what promises to be the most member-centric card launch yet. The upcoming expansion reflects extensive community research.

Key Highlights of the New Card Offerings
The February 2026 launch introduces a thoughtful three-tier system. Each option serves different financial needs and spending habits.
This structured approach ensures members can select the perfect fit. The choices range from accessible to premium benefits.
| Card Tier | Annual Fee | Target Audience |
|---|---|---|
| Essential | $0 | Budget-conscious renters |
| Enhanced | $95 | Members seeking more value |
| Premium | $495 | Affluent homeowners |
Member Feedback Driving Innovation
Tens of thousands of Bilt members participated in shaping these products. Their preferences guided every aspect of the design.
The new partnership with Cardless enables rapid iteration based on ongoing input. This collaboration supports continuous improvement.
Enhanced reward structures across all tiers deliver meaningful value. Members can expect benefits tailored to their specific circumstances.
Overview of the New Bilt Rewards Cards
Before exploring the expanded offerings, let’s examine the solid base that has made this program so popular among members. The current framework delivers impressive value, setting expectations for upcoming enhancements.
No-Fee, Mid-Tier, and Premium Options Explained
The existing no-fee credit card establishes a competitive baseline. Members earn valuable rewards across essential spending categories without any annual cost.
| Spending Category | Points Earned | Annual Cap |
|---|---|---|
| Rent Payments | 1X points | 100,000 points |
| Dining | 3X points | No limit |
| Travel | 2X points | No limit |
| All Other Purchases | 1X points | No limit |
Cardholders must complete 5 transactions per month to earn points. This requirement encourages regular usage while remaining easily achievable.
Enhanced Benefits and Reward Structures
Current benefits demonstrate the program’s commitment to member value. The package includes practical perks that enhance everyday financial management.
Redemption flexibility is a key advantage. Members can use their accumulated value across multiple options, from travel to housing-related expenses.
We anticipate the enhanced tiers will build upon this strong foundation. Higher earning rates and premium benefits will likely justify the additional costs for appropriate members.
Transition from Wells Fargo to Cardless Partnership
When a rewards program changes its credit card issuer, members naturally have questions. We want to address these concerns directly and provide clear insights about this strategic move.
Rationale Behind the Change
The financial reality behind this transition is significant. Wells Fargo reportedly lost approximately $10 million per month on this partnership. The relationship became unsustainable for the bank.
Wells Fargo’s challenges stemmed from incorrect assumptions about spending patterns. The bank expected about 65% of purchases to be non-rent transactions. However, the actual ratio was inverted, with rent payments dominating usage.
Seamless Process for Current Cardholders
This marks the second issuer transition for the program. The company promises a significantly smoother experience than the previous change. Founder Ankur Jain emphasized the commitment to making the process “super seamless.”
Current cardholders won’t need to change their behavior or reapply for new cards. The partnership with Cardless brings strategic advantages for innovation and flexibility.
Key details about the transition process will arrive in early fall 2025. This gives everyone several months to understand the changes before the February 2026 implementation.
- Stay connected to official communications throughout fall 2025
- Expect detailed information about selecting your preferred card tier
- The fintech platform enables faster feature development
- No action required until official guidance arrives
Expanding Bilt Rewards into Mortgage Payments
Homeowners nationwide will soon unlock unprecedented value from their largest monthly expense. The program’s expansion into mortgage payments represents a groundbreaking development in the rewards space. This move addresses a long-standing gap where housing costs generated no return.
Introducing Mortgage Points for Homeowners
For the first time, property owners can accumulate valuable rewards on their housing investments. The strategy mirrors the successful approach used with property managers. This creates an end-to-end platform for seamless integration.
Members will have multiple methods to accumulate value through their housing expenses. Specific details on earning rates and caps will be available in Fall 2025. The system promises to be equally transformative for homeowners as the rent program.
| Earning Method | Integration Type | Expected Availability |
|---|---|---|
| Direct Servicer Link | Automatic Points | February 2026 |
| Manual Payment | User-Initiated | February 2026 |
| Recurring Setup | Scheduled Earnings | Late 2026 |
Partnership with United Wholesale Mortgage
The collaboration with United Wholesale Mortgage provides immediate scale and credibility. As one of the nation’s largest lenders, UWM has access to hundreds of thousands of potential members. Their strategic investment signals a deep commitment to this initiative.
This partnership enables the program to reach a substantially larger market. While rental markets are significant, mortgage volumes represent enormous growth potential. The integration will likely set industry standards for housing rewards.
Impact on Homeowners, Renters, and Credit Card Users
From students to established homeowners, the expanded ecosystem now delivers tangible benefits to diverse demographic groups. We see unprecedented opportunities across the entire housing spectrum.
Benefits for Renters and Homeowners
For renters, the existing structure remains compelling. Members can earn valuable points on monthly rent payments, with no transaction fees.
Homeowners gain multiple earning avenues. Partnerships with Douglas Elliman and Century Living will soon allow homeowners to earn points on homeowners’ association fees. The student housing expansion through Blackstone’s American Campus Communities offers rewards to college students.
Opportunities for Enhanced Credit Rewards
The student loan redemption option provides exceptional value. Members can redeem rewards to pay eligible student loan servicers at one cent per point.
For strategic credit card users, this program fills a crucial gap. You can reward housing expenses while using other cards for different categories. The tiered structure ensures appropriate options for every financial stage.
Bilt’s Strategic Partnerships and Market Expansion
Building a comprehensive ecosystem requires thoughtful collaboration with industry leaders across multiple sectors. We see this approach driving significant growth in the housing rewards space.
The company’s reach is already substantial. Partnerships cover over 70% of the nation’s top 100 property managers. This provides access to millions of rental units across the United States.
Collaboration with Top Industry Players
We’re impressed by the systematic approach to building this housing rewards platform. The strategy spans property management, mortgage services, real estate, and student housing sectors.
The partnership with Cardless brings technical advantages beyond card issuance. Their platform enables rapid innovation for credit cards. Recent policy changes show increased flexibility for members.
Projections indicate that the company will process over $100 billion in housing spend annually by 2025. This demonstrates massive scale achieved in just a few years.
Additional alliances with Douglas Elliman and Century Living extend reach into homeownership markets. The Blackstone American Campus Communities partnership targets student housing. These connections create significant barriers for competitors.
We expect continued partnership announcements throughout 2025 and 2026. This will expand earning opportunities across diverse housing situations.
Timeline and What to Expect Going Forward
We’re breaking down the precise timeline so you know precisely when each enhancement arrives. This roadmap helps you prepare strategically for the evolving rewards landscape.
Upcoming Milestones and Key Dates
Current cardholders can continue using their existing Mastercard through early fall 2025. All current terms and benefits remain unchanged during this period.
Critical information will arrive in early fall 2025. This includes detailed specifics about the transition process and enhanced offerings. Members will receive comprehensive details to make informed decisions.
The official launch is scheduled for February 2026. This marks the completion of the transition to the updated platform. The five-transaction requirement still applies to earn rewards each statement period.
| Timeline Period | Key Activities | Member Actions Required |
|---|---|---|
| Now – Fall 2025 | Current program continues unchanged | Continue normal usage patterns |
| Early Fall 2025 | Detailed transition information released | Review options and prepare for selection |
| February 2026 | Full platform launch and transition | Complete migration to preferred card tier |
| Throughout 2026 | Gradual rollout of mortgage capabilities | Explore new earning opportunities |
Future Enhancements and Rollout Details
The 100,000-point annual cap on rent earnings persists through the calendar year. The bill-pay solution for rent payments will see improvements in the coming months.
Our team will share updated analysis and opinions as new information becomes available. We’ll help you navigate each phase of this exciting expansion.
Conclusion
What began as a niche offering has transformed into a comprehensive ecosystem that redefines value creation. The platform’s evolution into its own category on major valuation sites underscores its growing significance in the rewards landscape.
We believe these developments represent a fundamental shift in how Americans can earn value on housing expenses. The expansion creates compelling opportunities, whether you’re focused on rent, mortgage payments, or other housing costs. Calculating your total housing expenses will reveal substantial earning potential.
As detailed information becomes available in fall 2025, we recommend staying informed to make strategic decisions about your account. The recognition this program has received reflects its unique value compared to traditional hotel and airline loyalty programs.
Opinions expressed are the author’s alone, not those of any bank, credit card issuer, airline, or hotel chain, and have not been reviewed, approved, or otherwise endorsed by any of these entities.



